Customer Persona Development & Market Research (Beginner Level)

Beginner Level: Conduct primary and secondary research to define detailed buyer personas, motivations, and purchasing triggers.

Code DM-109 Digital Marketing Topic certificates

About this course

Comprehensive professional certification in Customer Persona Development & Market Research designed for Beginner level candidates. Covers industry best practices, practical real-world scenarios, and accredited standards.

Modules: Demographic & Psychographic Profiling; Competitor Customer Analysis; Customer Interview Techniques; Journey Mapping

Course content

4 topics ยท 22 hours

  1. Demographic & Psychographic Profiling5.5 h
  2. Competitor Customer Analysis5.5 h
  3. Customer Interview Techniques5.5 h
  4. Journey Mapping5.5 h

Where to take this course